Weekly Blog Post 6

The construction of Maria Mena's video for "Nevermind Me" very well aids to logos from the street set up to their choice of costumes (as conspicuous as you'd think a random monkey/bear and a cow would be). The first element to be addressed is the number of people seen on the streets. It is a happy medium between the roads in a small country town and the bustling sidewalks of New York City. I feel that the director did this because both extremes would de-emphasize the fact that she is supposed to be virtually unnoticed. In a tiny town, she'd be a sore thumb; think old cliché western--Looney Tunes style (Yosemite Sam). On the opposite side of the spectrum, one might think she'd easily be lost in the crowd, so that would be the best way to make her "hidden." However, in my opinion, I think that would make her stand out more. I picture her walking among a sea of suits and ties--a monkey wouldn't exactly fit that stereotype. There's also the potential that it could hide her too much., almost to the point of invisibility, even though that's the author's general feeling. I'll return to my metaphor for love. Although sometimes it feels like your "intended" might bump it to/sit on you and not notice, that's more than likely not the case. You're there, but you're not as significant as he/she is to you. Therefore, the middle ground suits this method of logos utilization much better. Besides, a crowd of that size isn't particularly efficient or accessible for a music video--unless you're the Beatles or something.

More good things to consider are the various--or few--hues used in this video. The streets are very indicative of Europe (at least, I assume that it takes place there, based on the format of the license plates)--although there aren't a ton of bright colors (unless you're in a tourist town), it's still beautiful. The walls and streets are close to the same color: a dull off-white, almost yellow-green. It goes right along with the attire of the people--drab and ordinary, with occasional flourishes of beauty and color. The video climaxes with her bumping into the boy, both realizing that they mutually tend to go unnoticed; they feel an affinity. It ends at a pond, while although seemingly ordinary, much more beautiful and intimate than their original surroundings. It very well indicates the "plot line" that is love, using the logos spectrum of colors.